Every year, we produce Media Kits for the magazines. These are printed pieces we send out to current and potential advertisers, that include Editorial Calendars for the coming year, Advertising Rates, and general information about the magazines to help savvy marketers make intelligent, informed decisions.

We used to make these relatively generic, but in recent years, I have pushed the idea of coming up with "themes" for each years' kits. Sometimes I have to do a real sell job to get my "themes" accepted by other staff members, but so far they've all been very well-received by those within the industry! Interestingly, in 2005 we varied from our standard "calendar" that we sent out most recent prior years, and people have called up asking where their calendar was ... so in 2006 we will likely go back to a calendar idea.

Below are some recent Media Kit excerpts, to best represent the "themes".

Please click on the thumbnails to see larger versions.

2002 - MI Only (ATV-I came later that year) - "Because Marketing is not a Game of Chance!" - the theme was gambling, and we even printed custom decks of playing cards ... they were a HUGE hit!

2003 - ATV-I - Food theme - I used pictures of food and digitally placed ATVs into the photos.

2003 - MI - Food theme - Same as ATV-I except this was a 12-month calendar, and utilized motorcycles and aftermarket parts and accessories

2004 - MI & ATV-I to come ...

2005 - ATV-I - Overall theme for this year was "Games of Strategy" (just like Marketing .. get it?) I had this idea, during a brainstorming meeting, that it would be really cool if we could get photos of football players on ATVs. Well, long story short, we made it happen! It was THE most fun photo shoot I've ever done.

2005 - MI - For Motorcycle Industry we decided upon Chess as the game of strategy du jour.

2006 is still up for grabs, as regards a theme. Got an idea? E-mail me!